JOB TITLE: Director of Marketing

DEPARTMENT: Marketing

REPORTS TO: Administrator/Business Director

The purpose of this leadership position is to coordinate and lead the Brooks-Howell Home strategic marketing effort, generate referrals and admissions that are required to meet or exceed the census goals, and grow and enhance our independent resident population through relationship building and community outreach.

Key job functions:

- Implement and support the United Methodist Women strategic plans to build, achieve and expand Brooks-Howell Home admission and census goals

- Increase community and professional market place awareness within organizational admission criteria.

- Identify, manage, and develop relations with targeted groups, educating on Brooks-Howell services and programs.

- Creation and publication of all marketing material in line with marketing plans

- Monitor and report on effectiveness of marketing communications.

- Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives.

- Manage contracts and all administrative preparations for incoming residents.

- Maintain and update resident communications, including the resident handbook.

- Create and maintain outreach goals within the United Methodist Women organization.

- In addition, this role will require: working closely with various divisions of the United Methodist Women organization, attending community events, networking groups, etc.

Job Qualifications:

- 3 - 5 years of experience in sales and marketing / admissions in a skilled nursing facility or elder care setting.

- Advanced computer skills including; web design, publishing software, Microsoft office, social media, and other appropriate marketing software.

- Ability to work outside of normal business hours.

- Ability to travel regionally and nationally.

- Learn and maintain the mission and goals of Brooks-Howell Home and the United Methodist Women.

Brooks-Howell Home is a non-profit, charitable, Continuing Care Retirement Community (CCRC) which is owned and supported by United Methodist Women of The United Methodist Church.

Brooks-Howell Home offers a number of benefits to full-time employee including, but not limited to: medical, dental, vision, disability, life, and paid time off. All full-time employees are eligible to participate in the retirement savings plan.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Pay: $50,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 3 years (Preferred)

Ability to Commute:

• Asheville, NC 28801 (Preferred)

Ability to Relocate:

• Asheville, NC 28801: Relocate before starting work (Required)

Work Location: In person