Copywriter Marketing and Communications
Job Description
Copywriter
Marketing and Communications, Lincoln Center
Fordham University
Position Summary
Fordham University is seeking a copywriter in University Marketing and
Communications (UMC). You’ll play a critical role in crafting persuasive content to
support Fordham’s brand storytelling efforts across various owned and paid
channels. Reporting to the Senior Director of Brand Storytelling, the copywriter is
responsible for writing clear, concise copy that communicates Fordham’s
distinctive brand identity, mission achievements, values, and value, appealing to
diverse audiences and driving engagement.
The copywriter excels in writing SEO-optimized website and email marketing
copy, headlines, ads, and other copy that resonates with target audiences and
helps maximize impact and reach. Working closely with the brand storytelling
team and cross-functional teams in UMC, the copywriter also contributes creative
marketing ideas and storytelling narratives to enhance Fordham’s brand identity,
reputation, and visibility. The position calls for a strategic, imaginative thinker who
can brainstorm ideas, develop concepts, and write thoughtful, compelling copy in
line with the University’s brand.
This is a hybrid position that requires three days in the office each week. Some
evening and weekend work is required, as University events sometimes take
place outside normal work hours. The position is based at Fordham’s Lincoln
Center campus but requires frequent travel to our Bronx campus and occasional
travel to other city locations.
Essential Functions
∙Writes clear, concise, and engaging copy for various owned and paid
channels—including the Fordham website, digital and print advertising,
email marketing campaigns, videos, and other projects—to help meet
Fordham’s marketing objectives.
∙Brainstorms ideas, develops concepts, and helps create highly visible,
integrated brand marketing content designed to enhance Fordham’s
reputation, extend its reach, and drive engagement.
∙Collaborates with the brand storytelling team to help develop storytelling
narratives and content plans that align with Fordham’s mission and
marketing objectives.
∙Conducts research and gathers information to ensure accuracy and
credibility of written content, including names, dates, statistics, and other
factual details.
∙Collaborates with designers, photographers, and videographers to
integrate written content seamlessly into multimedia projects and
campaigns.
Stays informed about industry trends, best practices, and emerging
technologies in brand storytelling, content marketing, and social media,
contributing insights and recommendations for continuous improvement.
Essential Functions Note
This list is not intended to be an exhaustive list.
The University may assign additional related duties as necessary.
Required Qualifications: Education and Experience
∙Bachelor’s degree in English, journalism, communications, or related field
∙Minimum of 3 years’ experience in copywriting, content creation, or related
roles
Required Qualifications: Knowledge and Skills
∙Exceptional writing skills with an ear for language and an ability to craft
clear, concise, and persuasive copy that appeals to diverse
audiences—plus an ability to tailor copy to appeal to specific audiences
∙Demonstrated success in applying SEO best practices and content
optimization techniques to increase reach and engagement
∙Strong research and fact-checking skills, with the ability to distill complex
information into compelling narratives that resonate with diverse audiences
∙Familiarity with AP style and proficiency in grammar and editorial best
practices
∙Ability to work collaboratively in a fast-paced, deadline-driven environment
and manage multiple projects concurrently
∙Excellent interviewing, listening, and interpersonal skills, with the ability to
connect and collaborate effectively with individuals from diverse
backgrounds and perspectives
∙Successful candidates should have a knowledge of and commitment to
the goals of Jesuit Education.
Preferred Qualifications
∙Familiarity with social media channels and the type of content that
resonates with audiences and drives engagement on specific channels
∙Experience with multimedia content production and distribution
∙Bilingual or multilingual abilities are a plus.
∙Agency experience is a plus.
Minimum Starting Salary: $70,000
Maximum Starting Salary: $76,000
Note: Salary is commensurate with qualifications, experience, and skills.
START DATE: ASAP
APPLY HERE: https://careers.fordham.edu/postings/8087
ABOUT FORDHAM
Founded in 1841, Fordham is the Jesuit University of New York, offering an
exceptional education distinguished by the Jesuit tradition to more than 16,000
students in its 9 colleges and schools. It has residential campuses in the Bronx
and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center
Biological Field Station in Armonk, N.Y., and the London Centre in the United
Kingdom.
Benefits
∙Fordham University offers a comprehensive and competitive benefits
package to its employees, which includes medical, dental, vision, life,
and disability insurance.
∙We offer tuition remission for employees and their dependents
∙A generous employer match towards a 403(b) retirement plan.
∙As a tax-exempt organization under section 501(c)(3) of the Internal
Revenue Code (IRC), Fordham is considered a qualifying employer for
the Public Service Loan Forgiveness (PSLF) program, a federal
program designed to forgive student loan debt for employees of certain
public and certain nonprofit employers.
∙As part of its work-life balance program, the University provides
generous PTO including 15 vacation days, 12 sick days, 2 personal days,
6 summer Fridays, and holidays that include paid time off between
Christmas and New Year’s Day.
∙University employees have access to the Employee Assistance Program
(EAP). EAP provides no-cost, professional, and confidential services to
help employees and family members address a variety of personal, family,
life, and work-related issues.
Hybrid Policy
Please review the Hybrid Policy here.
https://www.fordham.edu/human-resources/policies-guides-and-
agreements/hybridremote-work-policy-for-administrators/
Fordham University is committed to excellence through diversity and
welcomes candidates of all backgrounds.
Fordham is an Equal Opportunity Employer – Veterans/Disabled and other
protected categories
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