Position Summary

The Director of Marketing and Public Relations serves as the communication liaison to internal and external stakeholders for the College and provides day-to-day management of the College’s marketing and public relations activities. The Director of Marketing and Public Relations is responsible for leading, supporting, and coordinating the College’s public relations with internal and external stakeholders, all news media including print and electronic, community groups, and public and private sectors. This position works closely with all entities of the College to create a comprehensive, proactive public relations strategy and marketing plan for the College. The Director of Public Relations leads the College’s marketing efforts for all areas of the College in support of the College’s goals and needs. The Director of Public Relations ensures that branded messages are conveyed appropriately, edited, consistent, timely, and relevant.

Salary Schedule-C3

Essential Duties and Responsibilities

• Develops and implements a strategic plan for the marketing and public relations department to include but not limited to targeted enrollment initiatives, utilizing data and input from the College, community, partners stakeholders, peer institutions, and research, as well as potential student recruitment, program initiatives, and College activities.

• Maintains professionalism in communications and presents a favorable image of the College at all times.

• Maintains effective working relations with all media outlets.

• Maintains positive, effective, cooperative, and professional relationships with team members internally and externally.

• Manages internal and external communication efforts.

• Creates and sustains social media presence and online communities.

• Writes press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support the College and campus communications to meet the College’s outreach efforts.

• Develops and maintains electronic periodicals, reviews publications, drafts media releases, participates in recruitment activities, and represents the College at activities and events.

• Coordinates and supervises all media relations for the College to ensure accurate and timely coverage of College events and news.

• Works in conjunction with the Information Technology Department to monitor, maintain, and continually improve the College’s website and social media communications in support of the College’s marketing goals.

• Coordinates and directs all college marketing and community activities to best represent the College to a variety of audiences in an effort to increase student enrollment and the overall college advertising campaign.

• Works closely with the Department Heads, Deans, and Directors regarding the printing, production, and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.

• Arranges and organizes media days to facilitate positive relationship building and dialog between college officials and representatives from print and electronic media.

• Schedules and facilitates regular media exposure for the President and College.

• Provides marketing and media support for College-sponsored events and activities on all campuses including those sponsored by the Foundation and Alumni Association.

• Manages daily reports to the Alabama Community College System office.

• Works with Security on Crisis Management Plan and directs crisis communications for emergency situations.

• Manages projects and plan/organize events such as press conferences, exhibitions, open house, and press tours.

• Coordinates and collaborates with outsourced resources to manage marketing and communications goals and objectives to include graphic design, banner advertising, digital signage, billboard advertising, and all other internal and external communications.

• Coordinates the photography and video needs and other relevant activities for special College events.

• Responds to media requests for information and develops positive and productive relationships with media contacts.

• Manages the budget of the marketing and public relations department.

• Oversees printing, production, and distribution of the annual College report.

• Represents the College on various local and state committee(s), taskforce(s) and/or professional organizations to advance the institutional mission and community quality of life.

• Performs other duties as assigned by the Vice President of Student Affairs and Information Services and President.

• Complies with all policies of the ACCS Board of Trustees, the Alabama Community College System, and the College.

Qualifications

Required Qualifications:

• Bachelor’s degree in business or related field from a regionally accredited institution.

• Two (2) years of experience in public relations or marketing.

Preferred Qualifications:

• Master’s degree from a regionally accredited institution.

• Minimum of three (3) years of experience in a supervisory or leadership/administrative role.

Required Knowledge, Skills, & Abilities:

• Ability to work independently, receiving a minimum of supervision and guidance.

• Effective oral and written communication skills.

• Ability to function in an automated work environment.

• Ability to plan, organize, coordinate, and manage complicated tasks.

• Ability to lead staff to achieve productivity.

• Ability to utilize a PC and related hardware and software, including Microsoft Word, Excel, PowerPoint, and Outlook.

• Ability to communicate by using PC, telephone, and written media.

Physical Requirements:

• Ability to lift up to 30 lbs.

• Prolonged sitting and standing at times.

• Some overnight travel is required.

• Valid driver’s license and ability to travel independently.

• Ability to work with large groups.

• Ability to traverse both campuses.

• Ability to work flexible hours.

• Ability to communicate by using PC, telephone, and written media.

Application Procedures/Additional Information

• Trenholm State Community College online employment application.
• A current resume, including three (3) references.
• Copy of transcripts that demonstrate the required educational qualifications must be included and must identify the applicant, institution, degree, and date conferred.

Trenholm State Community College reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. Any offer of employment is contingent upon a satisfactory criminal background investigation. The applicant will be responsible for the cost of the criminal background investigation.

This employer participates in E-Verify.

Sick Leave
All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.

Annual Leave
All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.
0-4 years 8 hours per month
5-9 years 10 hours per month
10-14 years 12 hours per month
15-19 years 14 hours per month
20+ 16 hours per month
(may accumulate up to 480 hours)

Personal Leave
All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.
Unused Personal Leave converts to sick leave if not used.
Professional Leave
Up to 10 days a year of professional development leave with pay may be granted by the President.

Holidays
New Year's Day
Martin Luther King/Robert E. Lee Birthday
National Memorial Day
Independence Day
Labor Day
Veterans Day
Thanksgiving Day
Day after Thanksgiving Day
Christmas Eve
Christmas Day
15 (5 locally assigned)

Contracted Work Days
260

Retirement
The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.
Tier I - Pays 7.50% monthly. State matches 12.59% (effective 10/01/22)
Tier II – Pays 6.20% monthly. State matches 11.44% (effective 10/01/22)
Law Enforcement Officers:
Tier I-Pays 8.50% monthly. State matches 12.59%(effective 10/01/22)
Tier II- Pays 7.20% monthly. State matches 11.44% (effective 10/01/22)

Health Insurance
PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA.

Premium amounts:

• Single $ 30
• Family (without Spouse but with dependents) $ 207
• Employee + Spouse (no dependents) $ 282
• Family (with Spouse and dependents*) $ 307

• Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.

Tobacco Usage Premium

• Member $ 50
• Spouse $ 50

The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans