Manager, Marketing and Communications
Job Description
Benefits
Pulled from the full job description
- 403(b) matching
- Dental insurance
- Disability insurance
- Loan forgiveness
Full job description
JOB TITLE:
Manager, Marketing and Communications
DEPARTMENT:
Paul D. Wachholz College Center/Marketing and Communications
EMPLOYMENT TYPE:
EMPLOYMENT TYPE:
Professional, $52,000 - $65,000 annually depending on education and experience, 12-month position, Exempt. As a member of our team, you will have health, dental, life, and long-term disability insurance, up to 15 days of vacation leave, 12 days of sick leave, 12 holidays, MT public employee retirement, 7% employer match in 403(b), tuition waiver for yourself and qualified dependents, and public loan forgiveness, which is an average value of $25,000 in addition to salary! If employed before June 1, 2024, you will also be eligible for a $3,120 increase on July 1, 2024.
CLOSING DATE:
Open Until Filled
SUMMARY:
The Paul D. Wachholz College Center is located on the main campus of Flathead Valley Community College (FVCC) in Kalispell, Montana. As the premier performing arts facility serving western Montana, the Wachholz College Center (WCC) features a 50,000 square foot facility that includes a 1,014-seat performance and lecture hall, a multi-purpose event and activity complex with two basketball courts, an outdoor amphitheater, a reception hall, and an art gallery.
The Wachholz College Center serves the community and college as a premier venue for national touring acts and local/regional artists while also serving as the home of the Glacier Symphony Orchestra. Building and maintaining relationships with community members is essential. WCC annually hosts a variety of ticketed performances across all genres of music, theater, film, and dance while also hosting numerous private events and classes. WCC’s mission is to provide transformative experiences that connect the community through the arts and serve as a cultural resource for FVCC students and the region it serves.
The Marketing & Communications Manager will play a crucial role in promoting WCC’s programs, events, and initiatives to both internal and external audiences. This individual will be responsible for developing and implementing comprehensive marketing strategies to ensure the success of all performances and events, enhance brand awareness, drive engagement, and support the overall mission of WCC and Flathead Valley Community College.
POSITION OVERVIEW:
The Marketing & Communications Manager at WCC will develop and implement marketing strategies to enhance the organization's relationship with the public and achieve revenue goals. This role involves leading marketing efforts in the rapidly growing Flathead Valley area to promote various events and activities. Responsibilities include using market research to guide strategy, creating targeted marketing campaigns, and managing budgets to ensure campaign success. The position is housed within FVCC's Marketing Department and reports to the Executive Director of College Relations, Marketing & Communications, with additional accountability to the Director of the Wachholz College Center. The ideal candidate will be a proactive, creative, and analytical individual who excels in building relationships and strategic planning.
KEY RESPONSIBILITIES:
CLOSING DATE:
Open Until Filled
SUMMARY:
The Paul D. Wachholz College Center is located on the main campus of Flathead Valley Community College (FVCC) in Kalispell, Montana. As the premier performing arts facility serving western Montana, the Wachholz College Center (WCC) features a 50,000 square foot facility that includes a 1,014-seat performance and lecture hall, a multi-purpose event and activity complex with two basketball courts, an outdoor amphitheater, a reception hall, and an art gallery.
The Wachholz College Center serves the community and college as a premier venue for national touring acts and local/regional artists while also serving as the home of the Glacier Symphony Orchestra. Building and maintaining relationships with community members is essential. WCC annually hosts a variety of ticketed performances across all genres of music, theater, film, and dance while also hosting numerous private events and classes. WCC’s mission is to provide transformative experiences that connect the community through the arts and serve as a cultural resource for FVCC students and the region it serves.
The Marketing & Communications Manager will play a crucial role in promoting WCC’s programs, events, and initiatives to both internal and external audiences. This individual will be responsible for developing and implementing comprehensive marketing strategies to ensure the success of all performances and events, enhance brand awareness, drive engagement, and support the overall mission of WCC and Flathead Valley Community College.
POSITION OVERVIEW:
The Marketing & Communications Manager at WCC will develop and implement marketing strategies to enhance the organization's relationship with the public and achieve revenue goals. This role involves leading marketing efforts in the rapidly growing Flathead Valley area to promote various events and activities. Responsibilities include using market research to guide strategy, creating targeted marketing campaigns, and managing budgets to ensure campaign success. The position is housed within FVCC's Marketing Department and reports to the Executive Director of College Relations, Marketing & Communications, with additional accountability to the Director of the Wachholz College Center. The ideal candidate will be a proactive, creative, and analytical individual who excels in building relationships and strategic planning.
KEY RESPONSIBILITIES:
- Oversees the implementation of all public relations efforts at WCC.
- Leads the rollout, execution and tracking of performance marketing campaigns. Serves as the main point of contact regarding marketing and communications efforts with artist management and agencies.
- Establishes and manages key performance indicators (KPIs) and metrics.
- Places media buys and negotiates advertising rates across all media outlets required by each marketing campaign. Manages any/all social media buys.
- Tracks advertising expenditures per campaign and prepares night-of-show ad packs used during the settlement process.
- Designs, develops, and executes multi-faceted performance marketing and communications strategies that are customer-focused, data-driven and result in meeting or exceeding revenue targets for each performance in conjunctions with Director of WCC and the Executive Director of College Relations, Marketing and Communications.
- Manages and maintains the college center's website, ensuring consistent branding and messaging.
- Coordinates with internal departments and external partners to gather information and assets for marketing campaigns.
- Plans and oversees the production of marketing materials, such as brochures, posters, banners, and promotional merchandise.
- Cultivates relationships with local and regional media outlets, community organizations, campus, and key stakeholders to maximize exposure and coverage.
- Stays current with industry trends, best practices, and emerging technologies in marketing and communication.
- Ensures that ticket office, marketing, and communications strategies are seamlessly coordinated and responsive to changes in market trends.
- Fosters a collaborative and professional working relationship with other WCC staff, other FVCC departments, and outside WCC vendors or contractors.
- Collaborates with FVCC Foundation staff on all sponsorship solicitations and fulfillments.
- Maintains, tracks, updates, and analyzes, data within the ticketing & CRM platform (AudienceView Unlimited).
- Cross trains to perform other departmental and team functions; backfills for staff as needed.
- Actively participates in the development of a climate that promotes and supports innovation and efforts to continuously improve services to students, faculty, and the college.
- Creates and maintains a collaborative and collegial environment with colleagues and maintains effective working relationships
- Maintains professional ethics and confidentiality of students in accordance with applicable laws and policies
- Participates in the development of a climate that promotes and supports innovative services.
- Performs other duties as assigned.
- Reports to the Executive Director of College Relations, Marketing and Communications with a dotted line to the Director of the Wachholz Center.
MINIMUM QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, or related field and a minimum of one year of professional related work experience; OR,
- Associate’s degree in Marketing, Communications, or related field and a minimum of three years of professional related work experience; OR,
- A combination of five years of higher education and professional related work experience.
PREFERRED QUALIFICATIONS:
- Previous experience as a Marketing and Communications Manager in a busy performing arts environment
- Knowledge of the local and regional community
KNOWLEDGE, SKILLS, AND ABILITIES:
- Skill in marketing, preferably with a concentration in performance halls and/or venues and event management.
- Strong written and verbal communication skills, with the ability to craft engaging and persuasive content, regardless of channel, method or platform.
- Proficiency in digital marketing tools and platforms, including email marketing, and website content management systems.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for storytelling and brand building.
- Ability to work collaboratively in a team environment and build relationships across departments.
- Flexibility to adapt to changing priorities and deadlines.
- Demonstrable evidence of strong customer service experience; the ability to think quickly and solve problems to ensure the comfort and safety of patrons; skill in conflict resolution
- People skills; a talent for diplomacy; a friendly approach that can be efficient and firm
- Must be able to work independently, and exercise strong and considerate leadership.
- Enthusiasm for the performing arts and artists and the ability to communicate that to patrons and clients.
- Willingness and ability to work a flexible schedule, including nights and weekends, as required by the event schedule.
- Ability to build working relationships and meaningfully collaborate with internal and external contacts.
- Ability to envision new and expanded possibilities, analyze data, identify connections, and formulate new or innovative approaches and insights.
- Strong knowledge of standard office software including Excel, Word, PowerPoint, and Google tools
- Ability and willingness to serve as a representative for WCC by interacting appropriately with the community
- Ability to work within policies and procedures of FVCC
- Ability to issue and follow directions
- Ability to maintain strict confidentiality
- Ability to work effectively with people from a variety of culturally diverse backgrounds
- Ability to maintain regular and acceptable attendance levels
- Ability to successfully pass a criminal background check
- Ability to respond in the event of an emergency
- This is a Medium Duty job, according to the Selected Characteristics of Occupations Defined in the Revised Dictionary of Occupational Titles, U.S. Department of Labor and Industry. Medium Duty involves exertion of 20-50 pounds of force occasionally, and/or 10-25 pounds frequently, and/or up to 10 pounds continuously to move objects.
APPLICATION PROCEDURE:
To be considered for this position, applicants must apply online at https://www.fvcc.edu/about/careers-at-fvcc; paper submission of applications or resume materials are not accepted for open positions. FVCC does not retain application materials for future consideration.
Additionally, applicants are required to submit the following documents by uploading them to the online application (NOTE: FVCC's applicant tracking system will time-out after 45 minutes of inactivity. Please have your documents ready to upload before you click the Apply button.) :
To be considered for this position, applicants must apply online at https://www.fvcc.edu/about/careers-at-fvcc; paper submission of applications or resume materials are not accepted for open positions. FVCC does not retain application materials for future consideration.
Additionally, applicants are required to submit the following documents by uploading them to the online application (NOTE: FVCC's applicant tracking system will time-out after 45 minutes of inactivity. Please have your documents ready to upload before you click the Apply button.) :
- Letter of application indicating how you meet the minimum qualifications and detail your work experience as it relates to the position's Knowledge, Skills and Abilities; AND
- A current, comprehensive resume or curriculum vitae; AND,
- Unofficial transcripts for all degrees held AND/OR Professional Certifications (if more than one transcript or certification, combine and upload as one document). As a condition of employment, the successful candidate will submit official transcripts for all d degrees held and applicable certifications to FVCC HR prior hire. Only transcripts from accredited institutions will be accepted.), AND
- Three professional references, with complete contact information, must be provided on the application form. Professional references must be individuals most familiar with applicant's work experience, skills, and work behaviors and supervisory experience. Do not list family and friends for professional references.
EMPLOYMENT VERIFICATIONS, REFERENCE CHECKS, AND CRIMINAL BACKGROUND CHECKS: Prior to any offers of employment, FVCC conducts thorough employment verifications and reference checks and may contact organizations and individuals not listed on an applicant's application or resume. Additionally, FVCC conducts post-offer criminal background checks.
EQUAL EMPLOYMENT OPPORTUNITY AND AFFIRMATIVE ACTION: FVCC is an equal opportunity employer and affirmative action organization. It is FVCC's policy that all individuals are entitled to equal employment opportunities regardless of race, color, religion, creed, political ideas, sex, gender identity, sexual orientation, age, marital status, veteran’s status, service in the uniformed services as defined by state and federal law, physical or mental disability, national origin or ancestry except as authorized by law. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs, as required by federal and state laws.
FVCC BOARD POLICY: The FVCC Board Policy Manual is available to review at https://www.fvcc.edu/about/board-administration/board-of-trustees/board-policies
REASONABLE ACCOMMODATIONS FOR PERSONS WITH DISABILITIES: FVCC provides reasonable accommodations upon request to qualified individuals with disabilities during all phases of employment including the application and selection process. No applicant will be penalized as a result of such a request.
VETERANS' PREFERENCE ACT: Preference applies in hiring and provides a uniform method by which special consideration is given to qualified Veterans. Veterans’ Preference laws do not, however, guarantee Veterans a job, nor do they give Veterans’ preference in internal actions such as promotion, transfer, reassignment, and reinstatement. I understand that applying for a preference is voluntary and that all information related to a preference is confidential and used only during the hiring process; the information will be maintained in a separate confidential file. To claim Veterans' Preference, you must complete the Veterans' Preference Form (form is available at: https://www.opm.gov/forms/pdf_fill/SF15.pdf) and email it along with document(s) that verify your eligibility for employment preference to https://www.fvcc.edu/about/careers-at-fvcc. Claims for Veterans' preference must be received by Human Resources prior to position closing date.
WINDFALL ELIMINATION PROVISION: Based on the Windfall Elimination Provision, I understand my employment may not be covered by Social Security. To learn more about the Windfall Elimination Provision click https://www.ssa.gov/prepare/government-and-foreign-pensions
AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply
EQUAL EMPLOYMENT OPPORTUNITY AND AFFIRMATIVE ACTION: FVCC is an equal opportunity employer and affirmative action organization. It is FVCC's policy that all individuals are entitled to equal employment opportunities regardless of race, color, religion, creed, political ideas, sex, gender identity, sexual orientation, age, marital status, veteran’s status, service in the uniformed services as defined by state and federal law, physical or mental disability, national origin or ancestry except as authorized by law. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs, as required by federal and state laws.
FVCC BOARD POLICY: The FVCC Board Policy Manual is available to review at https://www.fvcc.edu/about/board-administration/board-of-trustees/board-policies
REASONABLE ACCOMMODATIONS FOR PERSONS WITH DISABILITIES: FVCC provides reasonable accommodations upon request to qualified individuals with disabilities during all phases of employment including the application and selection process. No applicant will be penalized as a result of such a request.
VETERANS' PREFERENCE ACT: Preference applies in hiring and provides a uniform method by which special consideration is given to qualified Veterans. Veterans’ Preference laws do not, however, guarantee Veterans a job, nor do they give Veterans’ preference in internal actions such as promotion, transfer, reassignment, and reinstatement. I understand that applying for a preference is voluntary and that all information related to a preference is confidential and used only during the hiring process; the information will be maintained in a separate confidential file. To claim Veterans' Preference, you must complete the Veterans' Preference Form (form is available at: https://www.opm.gov/forms/pdf_fill/SF15.pdf) and email it along with document(s) that verify your eligibility for employment preference to https://www.fvcc.edu/about/careers-at-fvcc. Claims for Veterans' preference must be received by Human Resources prior to position closing date.
WINDFALL ELIMINATION PROVISION: Based on the Windfall Elimination Provision, I understand my employment may not be covered by Social Security. To learn more about the Windfall Elimination Provision click https://www.ssa.gov/prepare/government-and-foreign-pensions
AmeriCorps, Peace Corps, and other National Service alumni are encouraged to apply
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