Demand Generation Manager
Job Description
Company OverviewAt Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.
Department OverviewThe Digital Recognition Network (DRN) operates within Motorola Solutions as a dynamic internal start-up, focusing on license plate recognition (LPR) technology and data insights. DRN includes the MVTRAC and Secure Collateral Management (SCM) brands, which collectively serve the financial services, automotive recovery, collections, and insurance markets. Our goal is to equip customers with the tools and data-driven insights necessary to make informed decisions and protect their financial interests.Job DescriptionWe're looking for a results-driven Demand Generation Manager to join our team. This role will focus on generating demand across our DRN, MVTRAC, and SCM brands. This position will be instrumental in developing and implementing lead-generation strategies that align with our sales goals and overall business objectives.
Key Responsibilities:
Establish and nurture partnerships with national and state associations, media outlets, and subject matter experts to expand our reach and influence
Develop and execute demand-generation strategies to drive leads and grow the sales pipeline across digital and traditional channels
Create and manage integrated marketing campaigns across various channels including email, social media, content marketing, PPC, SEO, and events
Analyze and report on campaign performance, providing actionable insights to optimize future initiatives
Enhance marketing funnels to improve conversion rates and drive revenue growth
Collaborate closely with the sales team to align on goals, ensuring seamless execution and achievement of business objectives
Manage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impact
Who You Are:
A strategic thinker with a proven track record in developing and executing successful demand-generation campaigns
Analytical, with the ability to translate data into actionable insights to optimize marketing performance
An excellent communicator with strong collaboration skills, able to work effectively across teams
Highly organized, with the ability to manage multiple projects simultaneously and deliver results on time
Qualifications:
Bachelor's degree in marketing, business, or a related field
Experience in the financial services technology or automotive recovery sectors a plus
3+ years of experience in demand generation, digital marketing, or a similar role
Google Ads certification
Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce)
Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau)
Experience with ABM (Account-Based Marketing) strategies and tools a plus
Knowledge of SEO, PPC, and content marketing best practices
Certification in Google Ads, Salesforce, or similar platforms
Occasional travel for industry events, conferences, or team meetings
The base salary range for this role is $60,000-65,000 per year.
#LI-MM1
- High school diploma
- 3+ years of experience in demand generation
Our U.S.Benefitsinclude:
- Incentive Bonus Plans
- Medical, Dental, Visionbenefits
- 401K with Company Match
- 10 Paid Holidays
- GenerousPaidTime Off Packages
- Employee Stock Purchase Plan
- PaidParental & Family Leave
- and more!
EEO Statement
Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.
We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.
We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email ohr@motorolasolutions.com.
Motorola Solutions is an Equal Opportunity Employer committed to no discrimination because of race, color, creed, marital status, age, religion, sex, national origin, citizenship, sexual orientation, gender identity or expression, genetic information, disability, protected veteran, or any other legally protected characteristic.
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